Singapore consumerism – Eating, extreme excess, and crazy rich Asians

(This Postcard was written from Singapore in October 2022)

Singapore consumerism – welcome to excess. Singaporeans like to eat they also like to shop!

Fifty percent of Singaporeans consider shopping as a hobby, of which 55% are women between ages 25 and 65. 80% say they shop when they need a specific item, 45% say they do so because it makes them feel happy. I was three in 1965 when Singapore became independent. The Singapore I studied at School, was well pretty broke. 77 years have passed, I turned sixty this day. Shopping as a hobby, and to lift a mood: How is that a thing, for such a high percentage of a Country, which started at such a low base, in my own lifetime? Let’s jump back to 1965: What facilitated such change?

Leadership – The path to consumerism.

1965, Singapore had finally received the Property Deeds back from Britain, and had finalized a messy divorce with Malaysia, however Singapore was hardly rolling in cash. Lee Kuan Yu, Singapore’s first Prime Minister, a man of vision, educated in the Law and Economics: But, also deeply profoundly pragmatic. 1965, Lee acknowledged that Singapore had limited resources, but they had one: The ability of Singaporeans to work together regardless of race and creed and work extremely hard. In simple terms: Lee’s Leadership transformed Singapore. Lee had the vision, he backed his people, he ensured his Government Team was the best available in all manner of skills, Day 1 ‘ZERO’ tolerance of Corruption. The people of Singapore generally embraced and followed Lee’s Leadership.

Consumerism and Gross Domestic Product.

How can we quickly measure progress since 1965? Let’s look at the GDP of Singapore compared with Australia (Lee’s Poor White Trash of Asia), Britain (Lee’s former Landlord), and the United States. Great, what’s GPD?

Gross Domestic Product (GDP) measures a Country’s Wealth. Put simply, Assets minus Debt. So, find the loose change under the couch and the glove box, smash the kid’s piggy banks: Pay of the mortgage and all those credit cards – divide that by the number of people living in your house – That’s the GDP of your household.

Singapore’s staggering GDP growth from 1965 to 2021, is well staggering!

Lee Kuan Yu described the Leadership Values and Intent which drove this growth:

“We have had, since 1965, an undivided society, solidly behind a meritocratic system, pushing for higher standards of education, higher standards of performance, and meritocratic at every level. Instead of trying to impose Western political models on Asian realities, we sought to make autocracy respectable by leavening it with meritocracy, the rule of law and a strict intolerance for corruption to make it deliver growth.”

Lee Kuan Yu

Singapore Consumerism and Inequality.

Excellent! But has the wealth benefitted everyone?

No! It hasn’t. GDP measures national wealth, it ignores wealth distribution and inequality. Singapore displays profound financial inequality and inequity. Nothing new in this. Australia, Britain, and the US, have a similar problem of wealth accumulation at the top. However,

National wealth can also pay for public health, safe water, public infrastructure: Investment lifting the overall quality of life. Singapore has done that and shares this with Australia and Britain. Ok enough politics! What are Singaporeans spending their hard-earned wealth on?

Bucket loads of prestige and exotic cars! Significant, given it’s the world’s most expensive place to buy and own a car. Obviously, car ownership is not equitable, but then the average Singaporean has access to fast, clean, efficient, reliable public transport – Ridiculously cheap: Murah Sekali!

Singapore Consumerism – Not just exotic cars.

What are Singaporean’s buying?

Prestige goods definitely – Watches, fashion: These are big business.

Carefully feng shui-ed architecture reflects this passion, some places are aptly described as Temples of Consumerism.

Orchard Road, the prestige shopping district: Roaring, rampaging, bellowing shopping, winding up like a Lamborghini’s tachometer – quite overwhelming! As a tourist, the question is not, “Where can I buy a Rolex Watch in Singapore?”  For the answer will be, ‘Which outlet, on which floor in that same outlet, in which ‘Temple of Consumerism,’ do you wish to make your purchase?’ How can one City State sustain so many outlets for Cartier and Rolex?

Consumerism and a cheap breakfast.

I was born in Wagga Wagga, 60 years ago today. Wagga is a smallish rural Town in the Australian State of New South Wales. It hosts an Aussie Airforce base, the hospital in which I was born. Let’s just say Wagga is a typical ‘Aussie Rural Town’: It’s not that exciting. Now Oxford Street, Sydney, a place I’ve walked and inhaled numerous times in a long life: Oxford Street is Australia’s prestige shopping district: A short kangaroo hop from the Sydney Opera House. Where is this going?

Ok, simply put Orchard Road makes Oxford Street look like Wagga Wagga on a Sunday afternoon!

Fortunately, though I admire any Rolex, I was only looking for breakfast. And this is part of the intangible value of Singapore: On the same floor as all this luxury bling – traditional breakfast of Malay Nasi Lemak, for $6.50 – Murah Sekali!

The retailing of food is the foundation of Singapore. No more so than the cultural icon that is the Hawker Centre. You can read my Postcard describing the establishment and history of these institutions at this link.

Singapore – It’s not all Gordon Gekko.

Orchard Road seems like the past, it’s very ‘Gordon Gekko’ 1980’s, Greed, and Desire as markers of success, ok ask your Grandad!

There are signs that contemporary Singapore Architecture is moving in line with emerging international values – Lower environmental impact, green walls, water harvesting – electronic instant connectivity.

Singapore has not lost any of its traditional heritage precincts, take ‘Little India,’ hardly a temple of consumerism, but there is as usual eating and consuming on immense scale.

So Little India, is commercial like say Bali, Indonesia? Absolutely not? All of this display is normal business in Little India. When I shot these photos; I was obviously one of very few tourists scrambling to avoid being runover by Lamborghini and Porsche! This is sustained by local everyday business. By example, take the Aussies out of Bali, well you’re back to growing rice or serving fake vodka to arrogant Russian gangsters!

Do I love Singapore? You bet I do!

(My further thoughts on Singapore can be found by clicking this link)